Reactive work
Illustration brings dynamism and creativity to quick reactive work on social media, particularly in sports. Unlike photography, it offers unique interpretations, adapting swiftly to capture the energy and excitement of sports moments.
Its versatility engages audiences, making content memorable and fostering deeper connections with sports brands. It brings a freshness, personality, and ability to stand out amidst digital noise.
These images were examples of putting out some key artwork moments after a major milestone had been reached - Lebron James becoming the highest scoring player in the NBA and Johnny Sexton becoming the leading points scorer in six nations history.
The illustrations help to tell the story and give the viewer the details and discourse behind the moment.
Reactive Work Following Jürgen Klopp’s Final Game for Liverpool
This collection showcases prominent tweets from X, highlighting the diverse range of opinions and reactions that the eccentric manager, Jürgen Klopp, garnered.
